Persist or Pivot? A 4-Step Test When Your Business Hits a Wall

Jett Sender

Published on: 17/07/2025

Last winter, Denver Roast had three weeks of cash left and shrinking foot traffic. Co-founder Brenda Chen reread “Is It Time to Pivot Your Strategy?” by Tomas Chamorro-Premuzic in Harvard Business Review and spotted a line that saved her: “Change the route, not the destination.” She paused new ads, surveyed 40 customers, and shifted from in-shop lattes to office coffee subscriptions. Sales are now 26 % above pre-crisis levels.

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A Company Vision with Purpose: Shared Values Make Strategy Stick

Jett Sender

Published on: 16/07/2025

Shared values align teams, attract talent, and—in study after study—boost the bottom line. Purpose-led firms outperform the stock market by 42 % over the long haul. So, what’s the one value your business will never trade—no matter the tempting shortcut? Post it, and challenge a fellow founder to do the same.

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Time Hacks That Can Hand You an Extra Workday Every Week

Jett Sender

Published on: 15/07/2025

1. Run a Time Audit: Track every task for three days; label as $10, $100, or $1 000 work (value tiers). 2. Time Blocking: Scheduling work in fixed blocks—no calls, no Slack pings—to protect focus. 3. Two-Minute Rule If it takes <2 min, do it now; if longer, queue or delegate. 4. 30/30 Delegation: Anything that costs <30 min to train and recurs >30 min a week goes to someone else. 5. Friday Retro: A 20-minute review of wins, bottlenecks, next week’s top three goals.

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The 5 Economic Concepts Every Small-Business Owner Must Master

Jett Sender

Published on: 14/07/2025

Inflation: the pace at which prices rise. Interest rate: the price of borrowing money, set in part by the Federal Reserve. Cash flow: money in minus money out each month. Break-even point: sales level where revenue equals all costs. Working capital: current assets minus current liabilities.

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